About Us

The Upper Keys Merchants Association, Inc. is a not for profit organization established to host community events in Key Largo. Their first event the Key Largo Holiday Boat Parade was established in 1989. This was soon followed by the July 4th Fireworks and the New Years Eve Fireworks on Blackwater Sound, both attended by thousands of spectators.

More recently the Upper Keys Largo Merchants Association has added the Key Largo Original Music Festival held in May and the Florida Keys Uncorked Food and Wine Festival held in January.

Singer & Songwriter Festival Fireworks on Blackwater Sound Key Largo Boat Parade